I recently sat down with OnCampus, a bi-weekly magazine published by the University of Texas at Austin to talk about The Young and the Digital. In the interview we cover a variety of issues including surprising findings from our research to what it means to be a social media sociologist.
Here’s an excerpt from the interview:
What intrigues you about this area of research?
I’ve always been particularly interested in the way young people influence different aspects of our culture… It’s really become clear that young peoples’ media usage has changed. For example, television used to be the dominant technology in young people’s lives and I think that is becoming less and less so, and that is a really historic shift. What we’ve seen over the last 10 years or so is that young people are moving away from TV as the preferred media and more toward new technologies or social media, more broadly speaking. What I see happening is quite profound because it represents such a dramatic shift in our behavior, how we consume media, produce media, share media and communicate with each other. As a media sociologist, I am especially struck by how convincingly our adoption of new communication technologies is changing long established media industries like music, print and television.
You can read the full interview here.